Today's screening of Objectified and the Q&A with Jonathan Ive and Marc Newson was as inspiring as it gets.
Listening to Jonny Ive's childlike voice explaining why designing a computer or - even more so - the iPhone is such a challenge captured the essence of Apple's design philosophy: when one uses an Apple product the design disappears. It's so good that you don't feel it. Actually you only think you don't feel it, because it only appears when needed. It stays out of your way to let you do whatever you are doing. In the end it's about removing stuff.
